TIPS – MARKETING
It is something special to write a novel and satisfying to publish it. But, to create a blockbuster is what dreams are made of. Pie in the sky. High hopes. Hardly possible….
Ambition is one thing, but achievement something else.
Perhaps you, my reader, are like me who has read a few blockbusters but remain ions away from achieving that ideal.
Perhaps the following blog may be worth reading. Also, thank you for finding my blog and reading this far.
Glennis Annie Browne
How To Write A Blockbuster: The 10-Step System [Part 1]
HOW TO WRITE A NOVEL
By Mike Harrington
Do you dream of writing a blockbuster?
But you have no clue how to go about it.
The blank page on the computer stares a hole into your soul, haunting you.
Perhaps you’re writing your first book, and are terrified it’ll flop.
Dismal sales. Indifferent reviews. Crickets on social media.
The fear of pouring your heart into a book and watching it go nowhere stops you dead in your tracks.
The brutal truth is that thousands of books are published every year, and nearly all of them get lost in the noise.
Does that make you wonder if the idea of writing a book is a big fat waste of time?
Not if you have the right system…
The system that worked for me when my book Free Your Fear–Making the Leap to Six Figures became a bestseller in two different categories on Amazon.
If you follow the 10 steps outlined below, you’ll have a fighting shot at how to publish a book that’s a smash hit.
BEFORE YOU START WRITING
#1. Pick Your Topic
This is no time for blindly throwing stuff against the wall to see what sticks. Be scientific about uncovering a topic that people truly care about.
Head over to Amazon and run searches on a few topics you’re passionate about. Keep your eyes peeled for keywords and themes that pop up repeatedly.
What’s been written? What’s succeeded? What’s fallen flat? If you want your book to make a splash, your best bet is to choose a topic that sits at the intersection of:
Your strong interest or experience, and
What readers want to learn
For example, in the past few years, people have been thronging to learn how to build tiny houses. Weird? Maybe. But hey, popular is popular.
And popular means people buying books on the subject.
So if you have expertise in this area, or interest in learning enough about it to write a book, congratulations! You’ve found your topic.
Take verbatim notes on the reviews. Readers will tell you—in their own words—what they want, as well as what they don’t.
Trust your gut when choosing a topic. If it’s popular and personally compelling, you’ve got a winner.
When you pick a topic that resonates with both author and reader, your writing will ooze energy and passion.
#2. Become a Mind Reader
You’ve zeroed in on your topic.
Go back to your Amazon notes. What powerful words and phrases cropped up throughout the reviews? This stuff is a copywriter’s (or author’s) fantasy!
For instance, certain phrases crop up repeatedly in the reviews on a bestselling book on tiny houses and the minimalist lifestyle.
buy less stuff
feel weighed down by things
value experiences over possessions
simplify your life
get rid of clutter
value experiences and memories
more time and money to travel
You’ve got phrases verbatim from your target readers. Pepper them liberally throughout your book and your marketing.
With a hypnotic opening that echoes the thoughts and feelings of your ideal reader, you’ve begun the seduction process. Your reader falls under the spell of your powerful words. They’ll nod their head and feel deeply understood.
This is why the reviews from Amazon are nothing short of a goldmine.
#3. Stand Out from the Noise
Let’s assume the tiny house niche has a lot of competition. This is great.
Because if there are many books on your topic, it means there is a horde of readers waiting to read your book.
How do you stand head and shoulders above the noise?
Easy. Ask yourself: what’s controversial about tiny houses?
Is a tiny house only about saving money? Perhaps it’s more a statement of independence. Maybe it’s about bucking the norm, pulling up stakes and going off the grid.
Find the unorthodox idea, technique or philosophy nobody else is exploring.
When you find that new angle, put it unabashedly front and center.
STRUCTURING & OUTLINING
#4. Unleash Your Creative Genius
Here comes the fun part. Write whatever comes into your head. Get a little crazy. Heck, get very crazy. Let the writing flow.
Pour ice water on your internal critic.
Watch as new, unexpected ideas and connections come gushing out.
Some writers use mind-mapping software. Here’s one I created using the free MindMup.com software:
Others swear by a whiteboard. Some love word association. I love grabbing an old-school yellow legal pad. Choose whatever you’re most comfortable with.
The medium isn’t important. The creative ideas you unearth are.
With all your ideas collected in one place, you’re ready to build the scaffolding for your book.
#5. Bring Order to Chaos
You’ve got a pile of ideas about tiny houses, but you need to find a cohesive thread. Do any points or concepts group together logically?
Think from the perspective of your reader. They’re reading your book to learn something about tiny houses. Your book needs to teach them to crawl before they can walk or run.
Begin at the beginning and take one step at a time.
Here’s what an example outline might look like:
History of Tiny Houses
Cultural Values Shift
The Big “Why”
More Experiences, Less Stuff
Getting Started & Tips
Setting a Budget
How They Did It
Where Are They Now?
Tips From the Pros
This is only a partial example. The point is that your ideas will begin to form a logical, orderly structure, the backbone for a successful outline.
Finally, you must learn, in the words of Stephen King, to “kill your darlings.” Your darlings are ideas and sections that seem intriguing at first blush but don’t gel with the theme of the book.
Cut them ruthlessly.
When you cut the deadweight, your outline truly starts to come to life.
WRITING THE BOOK:
#6. Research, Research, Research
With your mind-map and structured outline, you have a focused research blueprint.
Now’s the time to research the technical data and facts. You’ll save loads of time by avoiding research dead-ends that have nothing to do with your book.
The facts, statistics and concrete examples you dig up are what will give your book a boost of authority.
And authority is what sets bestselling books apart.
#7. Seduce with Stories
When you’re writing to teach and inspire, you’d better bring some storytelling chops.
Because before reading and writing came along, stories were the tools our ancestors used to impart their knowledge, inspiration and wisdom.
Use one of the following storytelling techniques.
An example from your own life. Have you made the switch to a tiny house? What challenges did you face? How did you overcome them?
Interview / quote an expert. You don’t need a formal interview. Even quoting someone with in-depth knowledge of tiny houses is enough. The more experience and expertise they have, the more credible you’ll look.
Remember, success stories are always in fashion.
#8. Win Hearts and Minds
This is where wannabe authors fall flat on their faces.
Thank you for visiting my site.