Practices that active promoting authors do

Hello again! Today I received this helpful email from Xlibris, who are the publishers of my first and second books. Good reading here, authors, even as a reminder of what is possible.

By the way, The Fortune Seekers – Dan and Charlotte, is getting a new cover – and it’s not this one.

New book – Power and Authority – out very soon. Cover designs will be by Ingrid Gane

Here is the promotion email from Xlibris. Enjoy

I am Lea, your Book Consultant. To keep you abreast with the practices that active promoting authors do, I’m here to provide you with personal promotion and local distribution ideas. May this help your book increase its visibility in the market.

Authors (new or not) wishing to promote their book are often faced with a competitive marketplace. This is where book marketing samples come in handy. Offering book copy samples to prospective reading audience is beneficial, as it increases exposure, gives the readers a taste of what’s to come and allows them to feel confident with their purchase. By incorporating sample distribution into the marketing plan, the author will have the upper hand when it comes to competition.


The unfamiliarity of new authors may make readers weary of quality. By providing book samples, you eliminate the fear factor and allow them to taste the book for free. Sample reads are often short enough that if the reader likes the book, he is inclined to purchase and to share it with friends and family members. Establishing reader confidence is the first step toward developing brand loyalty.

Reader Feedback

By providing book copy samples, you are also welcoming readers’ feedback. When readers try a new author, they often make mental notes about what they love or hate about the book, and quite often, they compare it with a favored author. This serves as an opportunity to learn more about your target market and how you can improve the book so it exceeds reader expectations and gives you a competitive edge.

Cost Effective

Incorporating book copy samples into the marketing plan is cost-effective because it saves money in terms of pass-on rate (or the ability of a single copy to be seen by more than one reader). Unlike advertisements that are run in a limited period for a specific demographic. Furthermore, since the samples are often placed or positioned in areas where your target reader frequents, you have the ability to permeate a larger audience for a fraction of the cost.


To keep the samples short, they should be positioned in places where foot traffic is heavy and fast. Samples should be strategically placed with focus in sight. A target audience should be defined so that you get the most bang for the buck.

Sample Procedure

Drop off your book in waiting rooms. Drop off a copy of the book in a shop’s waiting area and the customers would read it while they waited for their service. Try this with barber shop, community centers, coffee shops, government offices, and any other office where customers wait. Most will be happy for a free reading material from a local author.

Sample Venues

These are listed for all genres, not everyone may be for you, but consider each carefully– imagine the best possible outcome – success will be much more obtainable that way. *You might rate the below options to give you more direction, and you should be adding more specific options you think of or discover on your own.

1. Yours or a friend’s Private Home – host a book party!

12. A Hospital

2. A Coffee Shop

13. A Public Community Health Center

3. Mall spaces

14. Convention Centers  (or Hotels with events going on)

4. Retirement Communities

15. Museums

5. Popular Boardwalks

16. Elks Lodge

6. Downtown areas

17. Breakfast club

7. A Public Library – Local authors’ corner

18. Parent Teacher Organizations (PTO)

8. A Farmers Market – do you have a friend with a stall at one?

19. Daycare (children’s books)

9. A Community Center

20. Grocer’s Market

10. Gift Stores

21. Novelty Stores

11. Clothing Store (for fashion related books – i.e. identify what works for you)


Your book, just like any brainchild, would need a drive for it to grow. Do not be afraid to showcase it. Be ready to show extra determination to have it read or noticed. Your investment, be in time or effort, would greatly help the book. The extra sweat and more hard work moving forward, is of utmost importance when you have devoted a lifetime writing it.


Lea Ross



Suite 1A, Level 2 802 Pacific Highway
Gordon, NSW, 2072 Australia

Australia: 1.800.455.039 ext. 5866

New Zealand:  0.800.443.678 ext. 5866

International: +44 20 3014 4095 ext: 5866 

Dog Backyards Series – Part 3: Dog Friendly Plants Your Pooch Will Love – PetSecure

Dog Backyards Series – Part 3: Dog Friendly Plants Your Pooch Will Love – PetSecure
— Read on

Poisoned pet

After my puppy was poisoned a week ago, possibly by Flores or plants in my garden. Today the shrubs have been removed.

Our poor little puppy is almost back to normal after some time in the vet hospital and medication.

So grateful

Another editing tip from Jordan

I liked how you showed how Les’ actions affect the children, as well as Arthur’s kind protectiveness – this in particular was very good as it echoed his experience in his father’s treatment of his mother, and perhaps his own subconscious desire to put things right through his choice and treatment of partner – great.

Todays editing tip from my editor

One thing to note is sometimes the narrative becomes a little ‘we went here, then we went there’.

I’d say think about ways you can make the ‘here’ and ‘there’ a little more eventful when it comes to another draft. That way we get not only the whats and the wheres but the all-important why, too.


Have you tried AutoCrit to polish your writing yet?

I have found AutoCrit to be a useful tool when completing chapters. By using this programme I now write more concisely and grammatically correct.

Try the free trial and discover for yourself.


How to Use Power Verbs to Amp Up Your Writing

Mark Twain said, “The difference between the almost right word and the right word is . . . the difference between the lightning bug and the lightning.” Powerful language fills your writing with energy, which impresses agents, editors, and readers. Here’s how to use power verbs to make an impact.

10 Examples of Power Verbs Replacing Verb/Adverb Constructs

It’s okay to use an adverb here and there. It’s a matter of style, and occasionally an adverb is the only thing that’ll do the trick. But an excess of adverbs in your manuscript makes your writing look amateurish and even lazy.

The problem occurs when you use an adverb to give a verb a boost. If you have to prop up a verb with an adverb, you’ve chosen the wrong verb in the first place. In other words, you’ve picked the lightning bug instead of harnessing the lightning, and adding another lightning bug to the jar sure isn’t going to illuminate the way through your story.

LEARN MORE: Adverbs — What Are They and Why Should You Care?

Let’s look at some examples. In our before sentence, we’ll attempt to boost a weak verb with an adverb. In our after sentence, we’ll use a power verb instead.

The cat ran swiftly after the mouse.
The cat darted after the mouse.

Ella looked angrily at the clumsy waiter.
Ella glared at the clumsy waiter.

Like a typical teenager, Luke ate the pizza greedily.
Like a typical teenager, Luke devoured the pizza.

Mark took the book slowly and forcefully from David’s trembling hands.
Mark pried the book from David’s trembling hands.

The chimp cried mournfully when separated from its mother.
The chimp wailed when separated from its mother.

Marla pulled the letter quickly from the envelope.
Marla plucked the letter from the envelope.

The waves beat angrily against the shoreline.
The waves lashed against the shoreline.

He looked fixedly at her.
He gazed at her.

She jumped quickly into the pool to avoid her former high school crush.
She plunged into the pool to avoid her former high school crush.

Lola waited surreptitiously nearby, hoping to overhear some news about the party.
Lola hovered nearby, hoping to overhear some news about the party.

5 Examples of Power Verbs Replacing Prepositional Phrases

Prepositional phrases are also a source of clutter. Prepositions are words (such as on, above, over, at, and with) used before nouns and pronouns that show the relationship between the noun or pronoun and other words in the sentence. A prepositional phrase is a group of words containing a preposition, a noun or pronoun object, and any words that modify the object. (Here’s more info if you want to up your grammar game.)

In some cases, the first example uses both a preposition and an adverb. But, as you’ll see, a power verb can do the work of several words in a sentence, reducing wordiness and adding impact.

#TheFortuneSeekers-Dan AndCharlotte

Their wagon came over the top of the hill.
Their wagon crested the hill.

Her arms wrapped around him tightly.
Her arms engulfed him.

Ernie held firmly onto his lottery ticket.
Ernie clutched his lottery ticket.

Sheila went up the rugged face of the mountain.
Sheila scaled the mountain’s rugged face.

The groom got to the church just in time for the ceremony.
The groom reached the church just in time for the ceremony.

PRO TIP: AutoCrit will help you find and eliminate the clutter in your drafts and help you take your manuscript to the next level. Try it free for seven days!

Do readers care who published your book?

ders Don’t Care Who Publishes Your Book–Really!

Hi readers,
You know better than I about this. I am interested hearing your comments- telling me whether you agree or disagree with this blog.
Blog copied in full from Mary Carole Moore, with thanks

One of my private amusements is the serendipity surrounding how well my different books sell, or not. And how that really doesn’t align with who published them. A writing friend was bemoaning this with me, feeling bad about her small press status versus a Big Five publisher. But her book has sold well, very well. While other writers I know, published by a top echelon press, sell fewer copies.

When I recently came across this article from Grub Street’s blog, interviewing debut writers about the post-signing process (what happens once you do get an agent and a publisher), it confirmed my long-held belief that readers really don’t care who your publisher is.

Read the article here, to find out more about the surprises that await once you have “made it.” (If the link doesn’t work, go to and search for “The Eight Most Surprising Things.”

I’m amused by this because we writers are SO involved with who published what. The bigger the press, the bigger the name, the more we’ve arrived. Yes, to a certain extent, the bigger publishers have the potential for more sales, better reviews–but only if you are high on their list and get the required attention from their sales department. Big Five publishers release a large clutch of books each season, so salespeople often select a few titles to promote to booksellers. Yours may not be one.

Why do you think agents want to know about your platform? Because it tells them how much you’ll be involving in selling your book, through social media, Goodreads, newsletters or blogs, blurbs and reviews. The publisher may help, or may not, depending on your book’s placement on that list.

My friend’s small press (and my own experience with small presses confirms this) actually gave her more attention than many big publishers would, and her sales, combined with her own efforts, reflected this.

The Grub Street blog article talked about how these debut writers were pretty surprised that none of their readers ever asked “Who is publishing your book?”

I’ve published thirteen books in my writing career, three via agented submissions to major presses, nine to small presses sans agent, and one self-published. One of the small press submissions was a bestseller for the press because my editor put it up for a national award and it won third place (the sales and award landed me a second contract, but I can’t say this was more than sheer beginner’s luck–I didn’t know enough back then to market my own books effectively). Another small press, non-agented, book became a bestseller via word-of-mouth. One of the three agented submissions landed on that year’s top list for its publisher and sold a gajillion copies, so I got a couple more books via that publisher and royalties for ten years. The other bestseller of the group was my self-published book, which has only succeeded from my own efforts and that of my readers.

Nobody, except my writing friends, has ever asked who published any one of these books. None of my readers ever asked if it sold well or poorly. They just want a good book.

I realize the argument is not as simple as I’ve presented here, but consider this: where and with whom you publish, be it a Big Five house or your own, is nowhere near as important as how well your book is written. Writers get so twisted about this. Maybe it would be a relief to read the Grub Street article this week and reassure yourself?

Career As A Self-Published Author

Dear fellow writers,

This week I have investigated options for publishing my second book of The Fortune Seekers Series.

It is an important decision, being more than how much it costs as it is about whether I can do it on my own, or would it be prudent to hire a vanity press or hybrid company to assist me.

There is more to being an author than writing. Promotion, marketing and websites are important- more than important -they are a must do if my books are to become known.

My challenge is how much I can do on my own, being self taught in these areas?

Professionalism is the objective.

How do I do these vital activities on my own and keep writing at the same time?

This is why I have used a vanity press for the first Fortune Seekers book – Dan and Charlotte, despite being told that to pay for this is not necessary, is a rip off, that they do a terrible job, are just after signing up a client and their prices are expensive.

But, what is expensive when you have no experience?

To be honest with you, my experience with a vanity press company has been nothing but professionalism- in respect to the finished printed book and the company representatives. I had one hiccup – poor editing, which was put right after the company republished a revised edition. The book’s price was also too expensive, and to drop the price I have sacrificed royalty income, as the company share in a percentage of the royalty.

Now, after checking out hybrid companies, who also have a payment part to the contract, I am reconsidering publishing with assistance. In this example all royalties are mine, for the fee (equivalent to the vanity press cost- both are under AU $5,000).

One year of promotion, cover designs, setting up of a website, publishing under my own publishing name, retail price of books is realistic and they actively post and promote in all social media sites, linking everything so readers can access information by single clicks. The one off payment is my only investment.

This is tempting. I understand nothing is free. Why would an author expect a Publishing House to invest and pay for everything as was previously the case years ago?

An author friend has offered to assist me self publishing. He has published about eight novels, and they are all professionally presented, well edited at a price, cover is designed at a price, published at a reasonable cost and retail price is his choice. Royalty income is all his. His offer is massive.

The only hesitation is – will I suffer by not having professional marketing and social media promotion?

What would you do?

5 Things You Need | BookBaby Blog

The following blog by ‘BookBaby’ explains the considerations we as authors must consider.

If you want a career as a self-published author, you need to do more than just write: you have to learn the business and market yourself so you’re on the same playing field as authors with big publishing houses behind them.
— Read on

I wish you the best when making your own decisions.

Glennis Browne – author

#self-published-author; #no-experience; #fellow-writers; #The-Fortune-Seekers